
Bob Hafer writes a monthly newsletter directed to new home salespeople and sales managers. Bob’s experience spans 36 years of conducting sales training Seminars and Workshops. Over the years he has been witness to and participated in all forms of new home sales training. His newsletter shares with the reader his vast experience.
The Building Results newsletter is written to improve “sales conversion odds”. To make the time new home salespeople spend with customers more productive, and help turn more customers into commission and profit producing home buyers.
Bob knows that it is the sales consultant that meets and greets potential customers as they visit model homes, it is the salesperson who tells the builder story, and it is the salesperson who guides customers through the home buying process.
He understands that it is the new home specialist who closes or loses the sale, and who ... if properly trained and practiced ... can and will produce additional sales by converting more customers into buyers.
But what is it that makes this newsletter more results oriented and more productive than other newsletters?
First and foremost, he provides salespeople with a firm understanding of the rules that govern buying and selling as outlined in his book Building Results
- Rapport precedes the sale
- People do things for their own reasons and in their own way.
- People buy outcomes.
- The sale begins when the customer says no.
- If salespeople don’t ask for the order they won’t make the sale.
- Salespeople must bring people back to make the sale.
Does Bob Hafer’s philosophy work? Absolutely! He has trained thousands of successful new home salespeople, and many are now in high level sales and marketing positions.
That’s why he wants you take advantage of his Building Results newsletter. Each month you will receive ideas that will teach you how to be more effective by doing the right things at the right time; you will learn how to be more efficient by doing the right things with precision; and you will learn how to execute the right things consistently.
There is no charge for the Building Results Newsletter. Just click on the button below and prepare yourself for how easy new home selling can be when you have a roadmap to success.
Building Results Newsletter

Thank you for considering Bob Hafer for your training needs.
Good luck and good selling!